Occasional writing from our team. Practical, opinionated, and built from engagements. No clickbait, no ten-point listicles — we publish when we have something worth saying.
You need SEO leadership. But you're not ready to hire a $140–180K full-time Director. Here's the third path most B2B companies never consider — and how to tell whether it actually fits your stage.
Eight patterns we've seen in the documents that LLMs reach for when answering B2B questions — and how to engineer for them.
Why the keywords that name your category are worth ten of the ones that describe it — and how to identify yours.
You can't find it in your SEO tool. You have to read log files. Here's what we look for, in what order, and what it's taught us.
We ran this pattern across 2,300 B2B blog posts. The results will not surprise you. But the implications might.
Fit matters more than revenue. A note on saying no, and the kind of company we'd rather work with (small, serious, patient).
Not all traffic is equal. Here's the four-quadrant model we use to sort topics by revenue potential, and the prioritization it forces.
One email, first Monday of the month. Our favorite find, what we're working on, and the question we're sitting with. No drip sequence. No upsell.