Fifteen years in SEO. One system that works.
I’ve spent fifteen years in SEO — long enough to watch three separate “Google is dead” panics come and go, and to know this AI search shift is different. It’s not a ranking algorithm update. It’s a new front door to the internet, and most real estate teams don’t have a key to it yet.
Before real estate, I built a food content site from nothing to over a million sessions a year — the hard way, through structured hyperlocal and topical coverage, not tricks. That’s the same playbook I brought to real estate: depth of coverage before conversion pages, real content before templates, patience before shortcuts.
The real estate work started as an experiment — could AI citation actually produce buyer leads for high-end properties? I built the strategy personally: content, citations, backlinks, GBP, all of it. Within months, that agent was showing up in ChatGPT and Google AI Overviews for exactly the searches their buyers were making. Leads followed. One of them closed.
Tala Digital exists to run that same system for real estate teams who don’t have fifteen years to figure it out themselves — and who’d rather own the result than rent it forever.