On reports. Most SEO reports are artifacts of industry theatre — dashboards designed to demonstrate activity, not outcomes. We build reports that would survive a CFO review.
On content. The bar isn't "did we publish" — it's "did a buyer read it and move." Everything we write is engineered to earn a click, hold attention, and end at a next step.
On AI. AI-generated content was already lapped by the models that made it. The winning move isn't faster content — it's content worth citing.
On us. Small team, senior-only, and deliberately choosy. We take on four new clients a quarter — that cap is how we keep the quality where we'd want it.
Every engagement opens with evidence. No playbooks until we've read your data.
Not everything matters equally. We sequence work by ROI, not by what's easiest to invoice.
You get the people who sold you — on every call, in every brief, every month.
Not the algorithm. Not the keyword. The person who has to forward the link to a VP.
If it doesn't affect revenue, it doesn't go in the report. Traffic is a means, not an end.
Four new clients a quarter, max. Growth for its own sake degrades quality. We're not chasing scale.
Every name here has led SEO at an in-house B2B team before they joined Tala. We only hire people who've had to explain rankings to a CFO.
Former Head of SEO at two Series-C SaaS companies. Ten years in B2B organic. Writes the keyword maps personally.
Reformed eng lead. Lives in logs and Chrome DevTools. Has opinions about canonicalization that take two drinks to surface.
Ex-journalist, ex-B2B content lead. Reads more SEC filings for fun than anyone should. Briefs writers better than you deserve.
One founder, one laptop, one client. No pitch deck. No fancy website. Just a promise to diagnose before prescribing.
Architecture overhaul for a top-ten SaaS platform. The case study that still walks us into rooms today.
Built in response to the same question from ten founders in a row: "I need senior SEO leadership without a full-time hire."
The search surface changed. We built the first cohesive playbook for earning citations in ChatGPT, Perplexity, and AI Overviews.
We've turned down more engagements this year than we've taken. That's the point.